Módulo Referidores
Role
UX/UI Designer
Client
LoQueNecesito.co
Duration
2 weeks
“My goal was to create an internal and external refer tool for employees and customers.”
This UX case is particularly challenging since the current referral process is not intuitive for usage. Referidores will improve the process of referring customers to the company for Employees and customers.
Overview
Referidores is an internal/external customer-referral platform created for LQN by LQN. The idea behind this project is to enhance the process of referring with LQN, a practical tool oriented to B2B employees and customers interested in referring new clients to the company.
However, the current process of referring is tedious, and there is no online option to do it.
I aimed at designing a seamless online real estate process that ensures Referidores optimizes the referral experience for both LQN's internal team and external partners. This platform makes it easy to refer customers to the company and endorse LQN, featuring a user-friendly design across every part of the webpage.
I contributed to the new design's testing, UX interactions, and UI graphics, among other things. With the assistance of the development team, I also updated the user experience (UX) of important pages.
Empathize - User & Personas
On behalf of the UX team, I conducted video interviews with five users to better understand their current circumstances, habits, level of familiarity with the referral process, and potential issues.
Based on the information acquired from these interviews, I developed the following 2 User Personas, which provide an overall profile of possible consumers and their needs that we may address.
Define - The Goals
Based on our User Personas, the UX, product, development, and stakeholder teams analyzed the data to identify their primary difficulties and concerns. We challenged our assumptions about each profile to develop a strategy for converting all setbacks into opportunities and moving quickly to the next phase: Ideate solutions.
Ideate - The answer
I used a brainstorming technique in our ideation phase, armed with specific assumptions from the definition phase, to provide specific ideas for design solutions aimed at answering those issues while considering the worst case scenario. The outcomes ranged from new project-related goods and services to concrete processes.
Prototyping - The possible MVP
We gathered as many good and awful ideas as we could, then we narrowed it down to the ones that directly addressed the wants and annoyances of our users. Then, I crafted designs of our MVP platform including every suggestion. These sketches evolved into wireframes, which were arranged to form a direction to take.
Testing - The final MVP
The LO-FI prototypes will be converted to HI-FI prototypes, and I will conduct testing with selected users, as well as a live demo to track motions and behaviors using User Testing, in collaboration with the development team.
Results and impact
Compared to the previous wireframes of the platform, the new Referidores raised the number of recommended users by 8%.
This was my first exposure with design thinking techniques such as Design Sprint. I was scared at first, but I quickly grew to trust my teammates and realized that active communication and brief daily stand-up meetings were critical to the project's success.
This project supported our theory that the most effective value proposition revolves on a person's basic motivator. I'm looking forward to improving the present usability paths and extending the similar technique to other critical pages on the platform.
Next project:
Zona Compradores
Let's connect
Feel free to reach out for collaborations or just a friendly hello
davamartinezrod@gmail.com
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